1. EA apologizes for putting full-screen in-game ad in UFC 4  The Verge
  2. EA responds to fan backlash to in-game ads in UFC 4  Eurogamer.net
  3. Fan outrage forces EA to remove ‘full-on commercials’ added into UFC 4  MMA Mania
  4. EA Disables UFC 4's Controversial In-Game Ads  Push Square
  5. EA Sports UFC 4 Gets In-Game Ads a Few Weeks After Release  IGN Africa
  6. View Full coverage on Google News
EA has apologized for putting a full-screen, in-game ad into its UFC 4 game, after angry fans protested on Reddit. The ad has been removed.A company spokesperson says the change should have been better communicated

EA apologizes for putting full-screen in-game ad in UFC 4 - The Verge

EA responds to fan backlash to in-game ads in UFC 4 • Eurogamer.net

They won't appear in the future - Update: After backlash from fans, Electronic Arts has disabled the in-game ads that play...They won't appear in the future

EA Disables UFC 4's In-Game Ads Following Player Outrage - Push Square

EA is taking some serious heat for sneaking even more ads than usual into the new UFC 4 game.EA is taking some serious heat for sneaking even more ads than usual into the new UFC 4 game.

Fan outrage forces EA to remove ‘full-on commercials’ added into UFC 4 - MMAmania.com

EA has removed controversial in-game adverts from UFC 4 after criticism of the ads went viral earlier this weekEA has removed controversial in-game adverts from UFC 4 after criticism of the ads went viral earlier this week

EA removes in-game ads from UFC 4 - VG247

A few weeks after launch, EA has added in-game, fullscreen advertisements to EA Sports UFC 4, and its fans are not happy.EA may have tried to make UFC 4 too real.

EA Sports UFC 4 Gets In-Game Ads a Few Weeks After Release

“It is abundantly clear from your feedback that integrating ads is not welcome”…“It is abundantly clear from your feedback that integrating ads is not welcome”…

EA says it’s sorry for briefly adding adverts to UFC4 matches | VGC

"We realize that this should have been communicated with players ahead of time""We realize that this should have been communicated with players ahead of time"

EA Disables In-Game Replay Ads In UFC 4 After Heavy Backlash - Xbox News

EA apologises "for any disruption to gameplay that players may have experienced"EA apologises "for any disruption to gameplay that players may have experienced"

EA disables in-game adverts in UFC 4 after fan backlash | GamesRadar+

EA is facing backlash for adding in-game commercials for Amazon's The Boys in UFC 4. The company has now removed the ads and apologized for not communicating changes to players ahead of time.EA is facing backlash for adding in-game commercials for Amazon's The Boys in UFC 4. The company has now removed the ads and apologized for not communicating changes to players ahead of time.

EA removes ads from UFC 4 following backlash - Neowin

EA SPORTS have made a change to UFC 4 shortly after release due to fan outrage on social media.EA SPORTS have made a change to UFC 4 shortly after release due to fan outrage on social media.

EA Makes Change To UFC 4 After Angering Fans

EA's UFC 4 gets real-world advertisements, upsetting many in the game's community online, particularly due to the timing of the update.EA's UFC 4 gets real-world advertisements, upsetting many in the game's community online, particularly due to the timing of the update.

EA’s UFC 4 Now Has Real World Ads | Game Rant

UFC 4 has added fullscreen advertisements to its fights a month after launch, and the fans aren't happy to see it in a full-priced game.EA flips the advertising switch after one month.

UFC 4 Players Outraged After Ads Added To Full-Price Game After Launch

Electronic Arts has drawn ire for intrusive UFC 4 ads, which were inserted into the game weeks after launch.Electronic Arts has drawn ire for intrusive UFC 4 ads, which were inserted into the game weeks after launch.

EA Removes Intrusive UFC 4 Ads After Backlash, Issues Apology